The biggest question here is how as a business, if you want to promote a brand, get in on this social media goldmine that does profit from a technology based audience? Promote your brand as furturistic, technology friendly, and an environmentally safe product.  For example a brand of hiking clothes or accessories can very much be do well on the internet with a growing number of fans within a group that is associated with hiking. This brand should create a Facebook  page, a tweeter feed, or a Myspace; anything or everything that can connect with what youre selling to the global market ,globally.

The key to that is social media, new forms of communication that bring the corners of the earth even more closer then what would was promised before. Also consider where exactly does the you’re global audience transfer to, now a days the fan base for Myspace is not as great as Facebook and Facebook is rivaling 2009’s Twitter.

The newest form of social media leans toward Twitter, free social networking and micro-blogging service that enables its users to send and read messages known as tweets.

As an example, I have a hiking business and my new brand is a new hiking jacket, how can I fully utilize my knowledge and accessibility to this new social media known as twitter. I can put a face or a situation to my brand, I can sell my brand doing exactly what it’s suppose to do. Have athletes or well known hikers or even celebrities wear my jacket, tackle situations and challenges in the gear that my company provides so that I can back up what I’m selling.

Twitter can work in to this, so that the hiking fan base and the o natural audience that my company is targeting can easily follow in on these athletes, well known hikers or even celebrities that wear the gear and challenge themselves in nature with the guarantee of what my company offers actually improve your hiking experience.

I have just given a specific example of how exactly I could the newest social media to benefit my selling brand. Social media is broken in to so many sub categories, and clubs and different types of audiences. Facebook and Myspace and Twitter is goldmine for marketers and advertisers because you can sell almost anything that will already have an existing audience and at the same time you can sell to many different types of audiences, because it’s a social network with many intercepting interests and compatibilities between actual people.

The top social media sites such as Twitter, Facebook, YouTube and even blogs allow for businesses to open public profiles to advertise their products or services. By having a page or profile on these social media sites a business is guaranteed to have a spot on people’s pages and to reach their audience as we see with businesses ranging from Coca Cola to Baby Phat just to name a few.

On these social media sites, businesses can also benefit not only from the public profiles that draw people, but also the additional advertisements which they pay for which also attracts users. The events, promotions or free giveaways are usually what catch people’s attention, then the curiosity leads them to the businesses’ external website which they are lead to by links. In addition, the staff in the business might have their own blog which links to their Facebook and Twitter which just connects all their friends and assures they can visit all three social media sites and even increase the number people who visit and see what their business is all about.

In order to communicate brand identity to the users of social media sites businesses are increasingly investing more time and thought when creating their social media personality. That is because the media personality is used to portray the business or the brand. The online personality that businesses put forward often determines what age group, or people they attract, as we see with the iPod who target mostly the youth via their colorful, energetic and vibrant online personality as seen on these social media sites.

The online personality does not only represent the brand, but it is used as a means of interaction between businesses and their targeted clients or consumers. The character, face or voice of the brand is shown via these social media sites which then people can relate to and would want to be associated with either by adding the businesses’ public profile as a friend, becoming a fan or visiting the businesses’ website which would increase the chances of them buying the products or signing up for the services being offered.

In this new decade starting in 2010 we shall see new social media sites come up which will connect people to businesses faster, more frequently and easier. This is the latest way for businesses to sell themselves and it will only reach new heights. If any business wants to reach out to their targeted audience these days a page or profile on a social media page is mandatory to be seen, become a known brand and to keep with the competition.

For this reason, I feel it is important that an online business owner should spend some time and learn some Twitter headline tips that will help improve website traffic and website product sales.

Twitter headlines tips to get your online business noticed.

1. Keep Your Tweets Short.

What is interesting about Twitter is that it forces a person to convey a message within 140 characters. If your receiver re-tweets your message, room must be available so that credit is given to the person who sent the original tweet (an unwritten Twitter rule).

So keep in mind to shorten your url’s and use as little characters that you can. Using url shortening tools like bit.ly will help greatly.

2. Use Universal Twitter Abbreviations and Acronyms

Using abbreviations and acronyms are allowed and I do not have a problem when people use them. However, as an online business owner, I feel you should always be professional and use abbreviations that do not effect your message and lessen your presence online.

3. Post Highly Relevant Messages

What I like best about Twitter is that it allows you to choose who you want to follow and who you want following you. This allows you to have a more targeted market of people that you can tweet to. So as to keep their attention, tweet about; the best, the worse, the smallest, the biggest, the easiest, the hardest etc…that relates to their interest.

Providing top notch information (tweets) that have EYE catching headlines will help make your message go viral.

4. Remain Visible

Keep in mind that a combination of business and non-business related tweets can build a large and loyal following. As for the percentage of each, that will be all up to you. Gauge your results for accuracy.

What supersedes the above is that it is important that you tweet every day, keeping in mind the time of day of your tweet and when it is best to promote and or not promote your business.

5. Ask questions to your followers

Twitter is also considered a powerful research tool. Surveys or polls or just wanting to get to know your followers better, the Twitter platform is an excellent way to gather information of all types.

So do not be afraid to ask open ended questions, especially when you have an established trust with your followers. Allowing your followers to get a glimpse of your business and of how serious you are about online success will attract more followers.

About the Author

Willie Plasencia would be glad to help you build your business.
Feel free to call or skype me.
954-234-3425
skype:Willie.Plasencia
Blog: http://www.WilliePlasencia.com

9 Small Business Tips for Using Twitter

1. Customer Service. Customer service is what sets apart a company from competitors. Bad experiences happen but how and when they are solved makes the difference.

2. Brand Awareness. Tweeting and sharing valuable information increases your presence and awareness of what you have to offer.

3. Reputation & Brand Management. Monitoring and gauging how customers are receiving your brand exclusively in sales is in the past. Real time reactions lets you know if you are on the right track.

4. Product Promotion. Launching a new product or supporting something that you have recently purchased shares experiences with the product.

5. Event Promotion. Have an event or attending an event you feel others will benefit from is a way to bring people together offline.

6. Communicating. Reaching out on Twitter to ask a question or to answer one gets the conversation started.

7. Blog Promotion. Posting a new blog article increases readership with an enticing headline.

8. Public Relations/News. Sharing an article on something that your company has done or showcasing the role new employees.

9. Merging Offline to Online. Face to face meetups are a conversation starter to build new Twitter relationships. Letting people know where you are online and how they can connect with you builds your online community.
As Twitter grows and we see the live searches on Google and Bing the way we tweet may change. There will be SEO benefits of tweeting by how we structure our tweets. Social media continues to grow and change and with that so does the way we do business.

About the Author

Suzanne Vara is a principle at Kherize5 Advertising & Marketing, a Las Vegas based agency. We provide innovative marketing solutions by combining traditional advertising and marketing with social interactive media.

1. Twitter is not a forum for spamming followers.

Nothing will turn off genuine followers faster than continually spamming them about your products or services. Remember, people like to read tweets that interest them. A catalogue of what you have to offer does not make for engaging reading.

You can let people know about your products or services in more subtle ways. Use your bio to tell people about your business. Include a link to your website on your Twitter profile so that people can find out more at their discretion. You may add the occasion tweet about what you do, but try to frame it in a way that highlights the benefits of using you, rather than just the black and white facts.

2. Follow people back.

You may not want to auto-follow everyone back to avoid following accounts that are not genuine (spam bots etc.) however, unless you really have no interest in an account, it is courteous to follow them back. Like you, most people have created their Twitter account to expose their business or a cause. By following them back you are giving them the same opportunity they have given you with their follow.

If you amass a lot of followers and do not follow them back you will find that over time those followers will drop off. The only exception tends to be celebrities or big companies; people will follow these accounts for the information they provide without expectation of a return follow.

3. Be present.

There is absolutely no point in creating a Twitter account unless you intend to devote time to it. Twitter is like an ongoing conversation, you need to be engaging people in order to get noticed. With so many accounts on Twitter you need to balance having an ongoing presence with not over tweeting. The amount of tweets you do per day is up to you, but it does need to be a regular activity. You may wish to consider automating some tweets so that you maintain regular contact with your followers without continually interrupting your workday.

4. Be personable.

People want to connect with real people on Twitter. The easiest way to personalise your Twitter account is with a photo of you as your avatar. The next step is to create your background; use a background that reflects you or your business and make sure it is memorable.

Make your tweets personable. Tailor your tweets to your audience and what you think might be of interest to them. The most successful Twitter accounts do not just tweet about their own business (in fact they rarely talk about themselves at all), they tweet about issues of interest to their followers. You may wish to consider tweeting about local news items, a charity you have an interest in, or an article you have just read. Engage people by giving them useful, up-to-date information.

5. Re-tweet.

Re-tweeting is a great way to interact with other tweeters. Re-tweeting was not an original feature of Twitter, rather it grew organically as people looked for a way to share other’s tweets that they found interesting. When you re-tweet someone else’s tweet, it then goes out to all of your followers, mentioning the name of the original tweeter. This is a great way to spread the original tweeter’s message and to gain more followers for them.

The most important thing to remember with Twitter is that you want to engage real people and maintain their interest. Think about what you like to see on Twitter and tweet accordingly!

About the Author

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1. People love to share. This is true for the internet at large, but it’s even more true with Twitter. Human beings love to share things with each other, and Twitter allows us to do that in a modern way.

2. You can command authority. If you’re using Twitter in the right way, you’re building authority amongst your readership. Twitter allows you to command credibility based on what you’ve said, or recommended in the past. Because of it’s short, hyper nature Twitter is perfect for marketers of all sorts.

3. It’s hip. This might seem like a trivial reason – but it’s actually not! It’s tremendously importantly. Twitter has an aura of cool, of being hip. That sort of aura attracts other users, and quickly snow balls into a cultural event – and that’s what’s happening with Twitter right now. Even if your friends and competitors aren’t using the service today, you can be sure that in twelve months from now they will be. And that’s exactly why you need to get in on the ground floor.

4. Hyper-branding. If you’re a business, Twitter allows your customers to hyper-engage with your brand. This is a very practical way of rapidly increasing brand loyalty. Be careful though, this can work the other way. Remember how people love to share? That includes complaining.

5. It’s a small world. Twitter localizes our online interactions. The internet seems like a big place – and it is – but Twitter strengthens our real world connections and friendships by shrinking the digital distance between us.

If you combine TwitterFeed with something like Google Alerts, you can create ‘topic-based’ Twitter accounts. These Twitter accounts can be fully automated. The benefit for businesses, and particularly internet marketers is obvious.

Check it out at: http://www.twitterfeed.com/

While this is an obviously useful tool in principle, it has become useless in practice. Many, if not most, serious Twitter users now use software to automatically send DMs to their new followers. Here’s a sampling that took me less than thirty seconds to compile:

Howdy from Salesgrok! Thanks for choosing to follow. Please DM me anytime I can help you. I look forward to your feedback. Best, Dennis

Thanks for following me on Twitter. Look forward to seeing you in the Twittersphere.

Thanks for following. Would you like to know how to get 12.000 followers in 60 days and Make money doing it?

These are all examples of what I like to call the problem with direct messages. These messages, while attempting to sound personal – end up sounding the same. I have over 800 of them sitting unread at the moment – and I suspect that that number will continue to grow. These types of Direct Messages offer nothing original, and give me literally no reason to remember your name.

But even worse, they end up making the people who send them look foolish. When you send an automated DM like one of the above, you sound robotic, and impersonal! You lose alot of credibility in my books when you’re exploiting a tool while pretending it’s an honest connection.