Social Media + Brands = Business Success
In today’s every growing and competitive market businesses are striving to find innovative ways to get their brands and products across to consumers and their targeted population. The use of social media sites is becoming one of the most reliable and fastest way to sell and advertise products. Today’s businesses are just a few clicks away from having a public page or profile on almost any social media website which means access to celebrities, mothers, students, seniors, millionaires or any targeted population.
The top social media sites such as Twitter, Facebook, YouTube and even blogs allow for businesses to open public profiles to advertise their products or services. By having a page or profile on these social media sites a business is guaranteed to have a spot on people’s pages and to reach their audience as we see with businesses ranging from Coca Cola to Baby Phat just to name a few.
On these social media sites, businesses can also benefit not only from the public profiles that draw people, but also the additional advertisements which they pay for which also attracts users. The events, promotions or free giveaways are usually what catch people’s attention, then the curiosity leads them to the businesses’ external website which they are lead to by links. In addition, the staff in the business might have their own blog which links to their Facebook and Twitter which just connects all their friends and assures they can visit all three social media sites and even increase the number people who visit and see what their business is all about.
In order to communicate brand identity to the users of social media sites businesses are increasingly investing more time and thought when creating their social media personality. That is because the media personality is used to portray the business or the brand. The online personality that businesses put forward often determines what age group, or people they attract, as we see with the iPod who target mostly the youth via their colorful, energetic and vibrant online personality as seen on these social media sites.
The online personality does not only represent the brand, but it is used as a means of interaction between businesses and their targeted clients or consumers. The character, face or voice of the brand is shown via these social media sites which then people can relate to and would want to be associated with either by adding the businesses’ public profile as a friend, becoming a fan or visiting the businesses’ website which would increase the chances of them buying the products or signing up for the services being offered.
In this new decade starting in 2010 we shall see new social media sites come up which will connect people to businesses faster, more frequently and easier. This is the latest way for businesses to sell themselves and it will only reach new heights. If any business wants to reach out to their targeted audience these days a page or profile on a social media page is mandatory to be seen, become a known brand and to keep with the competition.
